Holistico - Platform
Sustainability life made easy
Holistico is a solution that facilitates sustainable and healthy choices by providing key verified brands and services. It is a platform that aims to create a community among people and brands that share the same values and, ultimately, the same goal to live consciously and bring positive change to the world.
Client
Honest Greens
Role
User Research Wire-framing Prototyping Usability Testing Video Creator & Editor
Team
Ahmed Almulla Andrea Scippa Bea Jamie Daniela Paz Elizabeth Sayen Iván Vielma-Sanchez
Duration
22 weeks - Jan 2022
PROBLEM STATEMENT
Users wanting to live a conscious lifestyle need a way to integrate sustainable healthy products into their daily life in an easy way because they want to amplify their positive impact for themselves and others around them
UX PROCESS
Followed an iterative design process that would allow us to create a human centered solution
UNDERSTANDING THE PROBLEM
When talking to users and looking into our own experiences we came to the conclusion that even when there is a willingness to live in a sustainable way, most sustainable products are
Expensive to maintain
Expensive to maintain
Difficult to find
Lack of knowledge
SO WE WONDERED...
Why is choosing conscious solutions more difficult than choosing other mainstream products and services?
USABILITY TESTING
Selected participants that had key characteristics and profiles that aligned with the target customer
USER RESEARCH RESULTS
After this exciting journey, we were able to identify patterns among our users and came up with the conclusion that there are three main approaches on how to live a conscious lifestyle, people:
Who want to enhance positive impact
Who want to adopt a conscious lifestyle
Who want to improve their health
Explore Sustainable Brands
All Holistico partners go through a selection process to guarantee they are doing good with their business
Personalized Insights
Personalized recommendations based on mood, location, time and previous feedback - (Premium feature)
Points and Rewards
Tracking and visualizing impact and redeeming them for Holistico Hangouts